What is this?
Easel is an open-source content workbench built around an AI agent that discovers trends, plans topics, creates text/image/audio/video content, publishes it to Chinese social platforms, and learns from performance data to improve future content.
Easel is an open-source content workbench built around an AI agent that discovers trends, plans topics, creates text/image/audio/video content, publishes it to Chinese social platforms, and learns from performance data to improve future content.Is this a CLI tool or a web app?It is both: a Python/React web workbench (recommended for full session, asset, account and publishing management) plus an 'easel' CLI built on the OpenClaw agent framework.
It is both: a Python/React web workbench (recommended for full session, asset, account and publishing management) plus an 'easel' CLI built on the OpenClaw agent framework.How do I get it running?Run the bootstrap installer: 'bash setup.sh' on Linux/macOS (re-runnable, sets up venv, Node deps, OpenClaw profile, builds the React web UI and installs Chromium), or the native PowerShell installer on Windows 10/11 which uses winget to fetch dependencies.
Run the bootstrap installer: 'bash setup.sh' on Linux/macOS (re-runnable, sets up venv, Node deps, OpenClaw profile, builds the React web UI and installs Chromium), or the native PowerShell installer on Windows 10/11 which uses winget to fetch dependencies.What do I need before installing it?You need Python 3.10+ with venv, Git, Node.js 22.19+, FFmpeg, and Playwright/Chromium (the installer checks and can auto-install most of these), plus an LLM key from Anthropic, OpenAI or an Anthropic-compatible provider.
You need Python 3.10+ with venv, Git, Node.js 22.19+, FFmpeg, and Playwright/Chromium (the installer checks and can auto-install most of these), plus an LLM key from Anthropic, OpenAI or an Anthropic-compatible provider.Is auto-publishing to every platform safe to use?Publishing works for Xiaohongshu, Douyin, Kuaishou, Zhihu, Bilibili and WeChat Channels, but auto-publishing to Xiaohongshu specifically carries risk since the platform can detect automation and trigger verification or account restrictions, so Easel recommends manual confirmation there.
Publishing works for Xiaohongshu, Douyin, Kuaishou, Zhihu, Bilibili and WeChat Channels, but auto-publishing to Xiaohongshu specifically carries risk since the platform can detect automation and trigger verification or account restrictions, so Easel recommends manual confirmation there.Which operating systems does it run on?Linux, macOS, and Windows 10/11 (native, no WSL required) are all supported.
Linux, macOS, and Windows 10/11 (native, no WSL required) are all supported.What is OpenClaw and why does Easel depend on it?OpenClaw is the underlying agent framework that powers Easel; the installer creates a dedicated 'easel' OpenClaw profile so it does not overwrite the user's existing OpenClaw configuration.
OpenClaw is the underlying agent framework that powers Easel; the installer creates a dedicated 'easel' OpenClaw profile so it does not overwrite the user's existing OpenClaw configuration.What does the five-stage content workflow look like?Easel moves through Discover (aggregate trends and gaps), Plan (topics, titles, scripts, calendar), Create (text, images, audio, video, short dramas), Publish (platform-adapted checks and posting), and Attribution (reading engagement data back into the account profile).
Easel moves through Discover (aggregate trends and gaps), Plan (topics, titles, scripts, calendar), Create (text, images, audio, video, short dramas), Publish (platform-adapted checks and posting), and Attribution (reading engagement data back into the account profile).What kinds of content can it actually produce out of the box?It can generate social copy, long articles, Xiaohongshu cards, posters, infographics, AI images, text-to-speech voiceovers with voice cloning, AI music, AI video and short dramas, subtitles with translation, and edited video clips.
It can generate social copy, long articles, Xiaohongshu cards, posters, infographics, AI images, text-to-speech voiceovers with voice cloning, AI music, AI video and short dramas, subtitles with translation, and edited video clips.Which LLM providers can power the agent?Easel can be configured with Anthropic, OpenAI or OpenAI-compatible services, or other Anthropic-compatible providers via the .env file, with optional separate embedding/video/music/voice provider keys.
Easel can be configured with Anthropic, OpenAI or OpenAI-compatible services, or other Anthropic-compatible providers via the .env file, with optional separate embedding/video/music/voice provider keys.What are similar projects?autoclip, AiToEarn, guizang-product-video-skill, youtube-automation-agent, OpenCreator, narrator-ai-cli-skill, lanshu-create-ai-presenter-video, onetake
autoclip, AiToEarn, guizang-product-video-skill, youtube-automation-agent, OpenCreator, narrator-ai-cli-skill, lanshu-create-ai-presenter-video, onetakeWhich topics is it in?content-automation, xiaohongshu, bilibili, audio-generation, social-media, voice-cloning, video-editing, playwright, content-creation, text-to-speech, translation, agent-skill
content-automation, xiaohongshu, bilibili, audio-generation, social-media, voice-cloning, video-editing, playwright, content-creation, text-to-speech, translation, agent-skill