revenue-centric-design README

The project's README from github.com/heliocosta-dev/revenue-centric-design. As one markdown file: README.md.

Revenue-Centric Design — an Agent Skill

Agent Skill Principles Themes Updated

A distilled, English-language playbook for designing SaaS & startup products that convert, retain, and monetize — packaged as an Agent Skill for Claude Code, Cursor, Codex, Copilot, Gemini, and any skills.sh-compatible agent.

134 principles distilled from the X/Twitter writing of Richard (@richardrx) — a product designer specializing in conversion-rate optimization, churn reduction, and applied behavioral science (ex-Volkswagen, ex-PayPal, ex-IBM). The throughline is his coined philosophy, Revenue-Centric Design (RCD): design should serve the user and the business — value and revenue, not one or the other.

Last updated: 3 September 2026 Coverage: @richardrx's curated posts from 3 Nov 2025 → 26 Aug 2026 (136 posts). Anything posted after this date is not yet included — see Updating.

Install

npx skills add heliocosta-dev/revenue-centric-design

This pulls the skill into your agent's skills directory (.claude/skills/, .agents/skills/, …) and works with any Agent Skills–compatible agent.

Already installed it? Pull the latest version with npx skills update revenue-centric-design (or a bare npx skills update to refresh every installed skill). The command re-fetches from GitHub; your agent picks up the new content on its next session.

Or install it manually:

git clone https://github.com/heliocosta-dev/revenue-centric-design.git ~/.claude/skills/revenue-centric-design

⚠️ Usage boundary

🚫 Not for betting, casino, or gambling products. The author granted permission to reuse this material on the explicit condition that it is never used for gambling/betting/casino work (including loot-box / real-money-gaming mechanics). The skill instructs agents to decline such requests. See LICENSE.

What's inside

The skill loads only the theme relevant to your question (progressive disclosure). Each principle follows a fixed shape — Principle → Apply when → The move → Evidence → Visual → Source — so your agent gets the named lever (decoy effect, Swiss Knife Index, GBB, Eugene Schwartz's awareness levels, loss aversion, peak-end rule…), the concrete action, and the proof.

Theme Principles Covers
Conversion & Landing Pages 24 hero/copy, CTAs, social proof, awareness levels, CRO
Checkout & Forms 5 checkout, lead forms, cart abandon, field friction
Onboarding & Activation 20 empty states, aha moment, TTV, activation, trials
Revenue-Centric Design 13 the RCD principles, design process & method
Pricing & Monetization 15 decoy/anchoring, GBB, trial-with-card, upgrades
Churn & Retention 13 cancellation UX, expectation debt, NRR, JTBD
Dashboards & Data Visualization 3 KPIs, actionable panels, F-pattern, role context
Behavioral Science Toolkit 7 the cross-cutting biases & persuasion levers
Product Strategy & Features 13 Swiss Knife Index, feature adoption, attention
Positioning, ICP & GTM 8 ICP, niche, TAM/SAM/SOM, PLG, first customers
AI-Era Differentiation 7 moats, commoditization, vibe-coding pitfalls
Metrics & Experimentation 6 A/B rigor, vanity metrics, churn→LTV math

The agent entry point is SKILL.md; informational diagrams referenced by the principles live in assets/.

The spine: RCD in 9 principles

  1. Neutrality is omission — an interface that doesn't direct hurts conversion.
  2. Who talks to everyone convinces no one — no ICP → generic value → worse retention.
  3. Value first, ask later — proof must arrive before the user questions their choice.
  4. Your promise is the size of your proof — the market believes what you demonstrate, not what you claim.
  5. Same competes on price, different on category — no contrast, no margin.
  6. Default is the decision you made for the user — the initial state defines mass behavior.
  7. Retention is built, not requested — perceived loss retains more than promised benefit.
  8. Expansion is born of usage — upgrade at the moment of the limit, never by interruption.
  9. Price is a filter — pricing defines who enters, who stays, and who expands.

Updating

This is a point-in-time snapshot. The Coverage date above marks the latest included post (26 Aug 2026); anything newer from @richardrx isn't here yet. To extend it: gather the newer posts, distill each into the same principle shape, file it under the right references/ theme, then bump the dates in this README and in CHANGELOG.md.

Provenance & attribution

All ideas, frameworks, examples, and the coined term Revenue-Centric Design belong to Richard (@richardrx). This repository is a curated, distilled, English-translated index of 136 of his public X posts, created with his permission for educational reference. Every principle links back to its original post, and it reproduces distilled principles rather than his full posts verbatim.

License

Source-available under custom terms — attribution required, no gambling/betting/casino use. See LICENSE. The underlying ideas remain the author's.

revenue-centric-design (heliocosta-dev/revenue-centric-design)

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906 ·GitHub
Revenue-centric-design
这是什么？一个打包好的 Agent Skill，包含 134 条提炼自 SaaS 转化、留存和变现的原则，整理自产品设计师 Richard（@richardrx）的写作，可供 Claude Code、Cursor、Codex、Copilot、Gemini 或任何兼容 skills.sh 的智能体使用。
这是我要运行的工具，还是我的编程智能体读取的知识包？它是一个知识包：一个 SKILL.md 入口文件加上主题文件，你的智能体会渐进式地加载它们——当你问到相关话题时才拉取对应的那组原则。你自己无需运行任何程序。
哪些编程智能体可以使用它？任何兼容 Agent Skills 的智能体——Claude Code、Cursor、Codex、GitHub Copilot、Gemini，以及任何基于 skills.sh 生态构建的工具。
有什么我不能用它来做的事吗？有——许可证明确禁止将其用于博彩、投注或赌场类产品（包括战利品开箱和真钱游戏机制），并且该技能被设定为会拒绝此类请求。
内容是如何组织的？分为 12 个主题（Conversion & Landing Pages、Checkout & Forms、Onboarding & Activation、Revenue-Centric Design、Pricing & Monetization、Churn & Retention、Dashboards、Behavioral Science Toolkit、Product Strategy、Positioning/ICP/GTM、AI-Era Differentiation、Metrics & Experimentation），每条原则都遵循相同的结构。
内容会保持更新吗？它是一个时点快照，涵盖 @richardrx 从 2025 年 11 月 3 日到 2026 年 8 月 26 日的帖子（共 136 条）；更新的帖子不会被收录，除非有人手动把它们提炼进相应的主题文件并更新日期。
什么是 Revenue-Centric Design（RCD）？RCD 是作者提出的一种理念：设计应当同时服务于用户和业务——价值和收入兼顾，而不是牺牲其中一个来成全另一个。它被概括为 9 条核心原则，比如“中立即是遗漏”和“价格是一种过滤器”。
能举一条它所教授的原则的例子吗？“默认值就是你替用户做的决定”——产品的初始状态决定了大众用户的行为，因此默认值应当经过深思熟虑来设置，而不是保持中立放任不管。
What are similar projects?Understand-Anything, skills, marketing-os, agents, im-not-ai, evondevKit, awesome-agent-skills, app-store-screenshots
Which topics is it in?skills-sh, business, github-copilot, cheatsheet, saas, agent-skill, claude-skills, knowledge-base, design, cursor, gemini, guide
Creator
heliocosta-dev
Size
37.8 MB
Stars
906
Updated
CommitSep 04
Age
4mo
Commits · 90 Days