revenue-centric-design README

The project's README from github.com/heliocosta-dev/revenue-centric-design. As one markdown file: README.md.

Revenue-Centric Design — an Agent Skill

Agent Skill Principles Themes Updated

A distilled, English-language playbook for designing SaaS & startup products that convert, retain, and monetize — packaged as an Agent Skill for Claude Code, Cursor, Codex, Copilot, Gemini, and any skills.sh-compatible agent.

134 principles distilled from the X/Twitter writing of Richard (@richardrx) — a product designer specializing in conversion-rate optimization, churn reduction, and applied behavioral science (ex-Volkswagen, ex-PayPal, ex-IBM). The throughline is his coined philosophy, Revenue-Centric Design (RCD): design should serve the user and the business — value and revenue, not one or the other.

Last updated: 3 September 2026 Coverage: @richardrx's curated posts from 3 Nov 2025 → 26 Aug 2026 (136 posts). Anything posted after this date is not yet included — see Updating.

Install

npx skills add heliocosta-dev/revenue-centric-design

This pulls the skill into your agent's skills directory (.claude/skills/, .agents/skills/, …) and works with any Agent Skills–compatible agent.

Already installed it? Pull the latest version with npx skills update revenue-centric-design (or a bare npx skills update to refresh every installed skill). The command re-fetches from GitHub; your agent picks up the new content on its next session.

Or install it manually:

git clone https://github.com/heliocosta-dev/revenue-centric-design.git ~/.claude/skills/revenue-centric-design

⚠️ Usage boundary

🚫 Not for betting, casino, or gambling products. The author granted permission to reuse this material on the explicit condition that it is never used for gambling/betting/casino work (including loot-box / real-money-gaming mechanics). The skill instructs agents to decline such requests. See LICENSE.

What's inside

The skill loads only the theme relevant to your question (progressive disclosure). Each principle follows a fixed shape — Principle → Apply when → The move → Evidence → Visual → Source — so your agent gets the named lever (decoy effect, Swiss Knife Index, GBB, Eugene Schwartz's awareness levels, loss aversion, peak-end rule…), the concrete action, and the proof.

Theme Principles Covers
Conversion & Landing Pages 24 hero/copy, CTAs, social proof, awareness levels, CRO
Checkout & Forms 5 checkout, lead forms, cart abandon, field friction
Onboarding & Activation 20 empty states, aha moment, TTV, activation, trials
Revenue-Centric Design 13 the RCD principles, design process & method
Pricing & Monetization 15 decoy/anchoring, GBB, trial-with-card, upgrades
Churn & Retention 13 cancellation UX, expectation debt, NRR, JTBD
Dashboards & Data Visualization 3 KPIs, actionable panels, F-pattern, role context
Behavioral Science Toolkit 7 the cross-cutting biases & persuasion levers
Product Strategy & Features 13 Swiss Knife Index, feature adoption, attention
Positioning, ICP & GTM 8 ICP, niche, TAM/SAM/SOM, PLG, first customers
AI-Era Differentiation 7 moats, commoditization, vibe-coding pitfalls
Metrics & Experimentation 6 A/B rigor, vanity metrics, churn→LTV math

The agent entry point is SKILL.md; informational diagrams referenced by the principles live in assets/.

The spine: RCD in 9 principles

  1. Neutrality is omission — an interface that doesn't direct hurts conversion.
  2. Who talks to everyone convinces no one — no ICP → generic value → worse retention.
  3. Value first, ask later — proof must arrive before the user questions their choice.
  4. Your promise is the size of your proof — the market believes what you demonstrate, not what you claim.
  5. Same competes on price, different on category — no contrast, no margin.
  6. Default is the decision you made for the user — the initial state defines mass behavior.
  7. Retention is built, not requested — perceived loss retains more than promised benefit.
  8. Expansion is born of usage — upgrade at the moment of the limit, never by interruption.
  9. Price is a filter — pricing defines who enters, who stays, and who expands.

Updating

This is a point-in-time snapshot. The Coverage date above marks the latest included post (26 Aug 2026); anything newer from @richardrx isn't here yet. To extend it: gather the newer posts, distill each into the same principle shape, file it under the right references/ theme, then bump the dates in this README and in CHANGELOG.md.

Provenance & attribution

All ideas, frameworks, examples, and the coined term Revenue-Centric Design belong to Richard (@richardrx). This repository is a curated, distilled, English-translated index of 136 of his public X posts, created with his permission for educational reference. Every principle links back to its original post, and it reproduces distilled principles rather than his full posts verbatim.

License

Source-available under custom terms — attribution required, no gambling/betting/casino use. See LICENSE. The underlying ideas remain the author's.

revenue-centric-design (heliocosta-dev/revenue-centric-design)

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975 ·GitHub
Revenue-centric-design
Что это такое?Упакованный Agent Skill со 134 выжимками принципов о конверсии, удержании и монетизации в SaaS. Он собран из статей продуктового дизайнера Ричарда (@richardrx) и подходит для Claude Code, Cursor, Codex, Copilot, Gemini или любого другого агента, совместимого со skills.sh.
Это инструмент, который я запускаю, или набор знаний, который читает мой агент для программирования?Это набор знаний: входная точка SKILL.md плюс тематические файлы, которые агент подгружает постепенно — когда вы спрашиваете о чём-то, подтягивается только нужный набор принципов. Запускать какую-то программу не нужно.
Какие агенты для программирования с ним работают?Любой агент с поддержкой Agent Skills — Claude Code, Cursor, Codex, GitHub Copilot, Gemini, а также всё, что построено на экосистеме skills.sh.
Есть ли что-то, на что этот навык использовать нельзя?Да — лицензия прямо запрещает использовать его для азартных игр, ставок или казино-продуктов (включая лутбоксы и механики с реальными деньгами), и самому навыку предписано отказывать в таких запросах.
Как устроен материал внутри?По 12 темам (Conversion & Landing Pages, Checkout & Forms, Onboarding & Activation, Revenue-Centric Design, Pricing & Monetization, Churn & Retention, Dashboards, Behavioral Science Toolkit, Product Strategy, Positioning/ICP/GTM, AI-Era Differentiation, Metrics & Experimentation), и каждый принцип оформлен по одной и той же схеме.
Материал поддерживается в актуальном состоянии?Это снимок на определённый момент: он охватывает посты @richardrx с 3 ноября 2025 года по 26 августа 2026 года (136 постов). Более новые посты не попадут в набор, пока кто-то вручную не выжмет их в соответствующий тематический файл и не обновит даты.
Что такое Revenue-Centric Design (RCD)?RCD — придуманная автором философия: дизайн должен одновременно служить и пользователю, и бизнесу — ценность и доход вместе, а не одно за счёт другого. Она сведена к 9 ключевым принципам вроде «Нейтральность — это умолчание» и «Цена — это фильтр».
Приведите пример одного из принципов.«Значение по умолчанию — это решение, которое вы приняли за пользователя»: начальное состояние продукта определяет поведение основной массы пользователей, поэтому значение по умолчанию нужно выбирать осознанно, а не оставлять нейтральным.
What are similar projects?Understand-Anything, skills, marketing-os, agents, im-not-ai, evondevKit, awesome-agent-skills, app-store-screenshots
Which topics is it in?skills-sh, business, github-copilot, cheatsheet, saas, agent-skill, claude-skills, knowledge-base, design, cursor, gemini, guide
Creator
heliocosta-dev
Size
37.8 MB
Stars
975
Updated
CommitSep 04
Age
4mo
Commits · 90 Days