Marketing-for-Engineers README

The project's README from github.com/goabstract/Marketing-for-Engineers. As one markdown file: README.md.

Marketing for Engineers

💎 It’s a hand-picked collection of resources for solving practical marketing tasks, such as:

We faced these question when we made our first product (a tool for iOS engineers). It took us almost 2 years to learn how to market our project. 😤 During this time we read, tried and bookmarked many useful things: articles, videos, spreadsheets, podcasts & tools. These resources helped us a lot! Please, learn, adapt and test awesome marketing hacks from our collection & experience. Good luck!

Lisa & Ahmed, founders of Flawless App, tool to verify iOS app according to the design

🛠 How to Use and Contribute

For getting needed advice, please:

If you have found some great marketing content or tool, please, contribute to Marketing for Engineers collection. Simply submit a Pull Request with respect to our Contribution Guidelines. We would love you to see your suggestions!

📚 Table of Contents

🔎 User Research

User research gives you an answer for whom is your product. Analyzing potential users & customers will help to:

I hope that I have convinced you that user research is very important. After learning these materials you should be able to make user research, create basic Persona and validate it on real people:

A marketing persona, or buyer persona, is a way to segment target market by common characteristics. It is used to guide media campaigns to target the right audience with the appropriate messaging. Buyer personas usually comes from market research. ... If marketing persona is focused on the WHO, a UX persona is more about the HOW. A UX persona, or design persona, can include all the information in buyer persona, but with additional emphasis on the task-oriented user behavior. What a UX persona wants to uncover is all the steps a target user will take to go from point A to point B.

You need to reach your potential users and validate your Persona & hypothesis. You can get real users insight through surveys, interviews, online & offline meetings, chats, Skype calls, checking existing analytics (Google Analytics, social media data), analyzing competitors' customers, ethical googling your users' emails & names and researching them on social media:

👆 User research is an initial part of the customer discovery process. You should not only research your potential users but also test if what you want to build is needed on the market (it’s called Product Market Fit). If you are not familiar with the Lean Startup approach, I advise you to check these resources. It's more startup-oriented, but still relevant for newbie product makers:

📌 Useful tools:

:mag_right: Market Research

How is your product better than other solutions? What is unique about your side project, open-source tool or mobile app? What do you understand about your business that other companies in it just don't get?

You should have answers to all these questions. Market research will help you out! Personally, I define Market Research as a combination of User Research and Competitor Analysis. The first part we discussed in the section above. And these guides will explain how to research your competitors, catch trends and validate market opportunity:

:pushpin: Useful tools:

:triumph: Marketing without Budget

You will find here a collection of free marketing channels for getting the first users. Most of them will take a lot of time & effort, but it will not cost money to do it yourself. Some channels, like Content Marketing or Influencer Marketing, are comprehensively explained in its own directories below. So, get fresh ideas from these real-life stories and think of what could work for your users:

:bowtie: We used many free marketing channels. To be honest, when we started Flawless App we didn't have other ways. We wrote cold emails, talked to influencers, manually recruited users at events, posted at Facebook groups, worked with developers & designers via Twitter and did many other stuff. These gave us our first 1000 beta users. So it worth trying out!

💎 Content Marketing

Content marketing is about promotion via content. You can run a personal blog, guest blog or write at platforms, like Medium (or combine it). Focus on how you can help your users with your content. You don't have to be a professional writer for making cool articles. Just give yourself space to be creative and share your expertise.

I encourage you to start doing content marketing by yourself. Outsourcing it can be very tricky, especially at the beginning. 🤔 Firstly, think how your blog or content is you going to stand out. There are plenty of cool blogs in every industry. How are you going to be different? What unique value can you offer to your users? How can you build an engaged readers community? And the most important question is how you will convert readers into leads. With all those considerations, you should create a content strategy:

Marketing-for-Engineers (goabstract/Marketing-for-Engineers)

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13.2K ·GitHub
Marketing-for-Engineers
archived
What is this?A curated, hand-picked collection of marketing articles, guides, videos, podcasts and tools aimed at helping engineers and indie makers learn how to market their products.
Is this a tool or just a reading list?It is purely a reading list (an awesome-list style README): a table of contents linking out to external articles, videos, podcasts and tools, organized by marketing topic.
How is the list organized?It is organized into topic sections like User Research, Market Research, Marketing without Budget, Content Marketing, Social Media Marketing, Email Marketing, Partnerships, Psychology in Marketing, and Business Model/Pricing, each with brief overviews and linked resources.
Where should a beginner start?Start with the User Research section, which teaches how to build buyer personas and validate them, since the author presents it as the foundational step before other marketing activities.
Are the entries still being updated or vetted?The repo is archived, so it is no longer actively maintained; contributions were previously accepted via pull requests following contribution guidelines, but that process is effectively frozen now.
Who is this collection meant for?It targets engineers, indie hackers and first-time founders who built a product but have no marketing background, based on the creators' own experience building an iOS app.
What free marketing channels does it cover?It lists tactics like cold emailing, influencer outreach, Reddit and Twitter engagement, comment marketing, referral programs, and guerrilla marketing for people with zero budget.
What are similar projects?awesome-indie, chinese-independent-developer, aimoneyhunter, Embedded-Engineering-Roadmap, opc-methodology, lean-side-bussiness, golang-developer-roadmap, guiadevbrasil
Which topics is it in?indiedev, entrepreneurs, business, marketing, career, hardware, mobile-app, beginner-friendly, deprecated, guide, learning-resources, awesome-list
Creator
goabstract
Size
3.4 MB
Stars
13.2K
Updated
CommitMar 06
Age
9y
Commits · 90 Days